Localization & Markets

How real users in real countries actually search — and why translation alone burns your rankings.

• Apr 26, 2026·10 min

  ASO localization: why translating your metadata is killing your rankings

  Translation gives you a grammatically correct title. Localization gives you the keyword users actually type into the search bar. They are not the same thing.

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• Apr 26, 2026·6 min

  ASO for Brazil: lámina vs póster vs quadro (and why it matters)

  Three Spanish/Portuguese words, three different markets, three different App Stores. Here's how a poster app should localize between Spain, Mexico, and Brazil.

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• Apr 26, 2026·7 min

  Japanese App Store keywords: katakana vs kanji vs romaji

  Japanese users search in katakana, kanji, and (sometimes) romaji — often for the same concept. Picking the wrong script in your title silently halves your indexation.

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