ASO Fundamentals

How App Store ranking works, what indie devs need to know first, and where the real levers are.

• Apr 26, 2026·12 min

  App Store Optimization: The Complete Guide for Indie Devs (2026)

  Everything an indie dev or small studio needs to know about ranking on the App Store and Google Play in 2026 — without paying for SensorTower.

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• Apr 26, 2026·9 min

  How App Store ranking actually works (and what indie devs get wrong)

  The myth: ranking is keywords + reviews. The reality: it's a feedback loop between metadata, install velocity, retention, and rating — in that order. Here's how to think about it.

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• Apr 26, 2026·7 min

  The iOS keywords field: the 100-char rule explained

  Apple gives you 100 characters of pure keyword surface — and most apps waste 30 of them on words already in the title. Here's how to extract every char of value.

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